Simon Chadwick

Simon has nearly thirty years experience in the worldwide market research industry. A business and automotive researcher by training, he has lived and worked in the UK, Kenya, Italy and the USA. From 1982 to 1995, Simon managed a number of research companies for Research International (a unit of WPP) - including RI Specialist Units (which he founded), RI Italia, RI UK and RI USA. Latterly, he was CEO of The Winona Group, a WPP research and CRM company based in Phoenix, AZ. He joined NOP World as CEO in January, 2000.

Simon is on the Board of a number of industry and academic institutions, including the Council for American Survey Research Organizations (CASRO) of which he is a recent past Chair and the International Journal of Market Research. He has also held Board positions at the Master of Science in Marketing Research programme at the University of Texas at Arlington and the Marketing Sciences Institute. He is a Fellow of the Market Research Society, and a member of ESOMAR.

A frequent speaker at conferences, Simon has also extensively published in specialist journals and the marketing press in the UK, USA and elsewhere.

Simon was educated at Oxford, gaining an M.A. in Philosophy, Politics and Economics; and received further business training at Columbia Business School and Harvard Business School.